People Capacity
Enhance Your Leadership And Team Performance
Leading international mandates isn’t easy. Senior executives in trade, investment attraction, or global partnerships carry heavy responsibility but often lack the space, tools, or perspective to lead at their best. Teams are expected to deliver on ambitious goals across borders, yet face gaps in strategy, skills, or confidence to achieve them.
This is where Rosland Growth Advisory steps in. Aaron Rosland draws on 25+ years of real-world international leadership experience—from opening offices and building teams in 23 countries to advising political leaders and navigating high-stakes negotiations—to help leaders and teams perform with clarity, confidence, and impact on the world stage.
What Aaron Brings
Aaron’s leadership expertise is grounded in decades of on-the-ground experience, not theory:
Chief Representative for Ontario in the UK, Ireland, and India, designing strategy, leading teams, and delivering hundreds of trade, investment, and partnership outcomes.
Opened 25 international offices and established operations in 23 countries, building high-performing, culturally diverse teams from the ground up.
Designed, onboarded, and mentored political appointees, ensuring they were equipped to represent government effectively and deliver on complex international mandates.
Advisor to senior government and agency leaders, trusted to provide strategic counsel on navigating political complexity, market entry, and international stakeholder engagement.
Award-winning leadership, recognized by Canada’s High Commissioner to the UK and selected for the US State Department’s International Visitor Leadership Fellowship.
Aaron understands the unique pressures leaders face because he’s lived them—representing governments internationally, creating teams from scratch, building political and commercial networks, and delivering tangible results under public scrutiny.
How We Work Together
Aaron’s coaching and mentoring engagements are tailored, practical, and focused on immediate impact:
Clarify the Challenge: We identify the leadership gaps or team performance hurdles slowing down your international objectives.
Co-Design the Approach: Aaron builds a custom plan—one-to-one executive coaching, targeted mentoring for emerging leaders, or group sessions to build team skills and cohesion.
Apply Real-World Expertise: Drawing from decades of international leadership, Aaron provides practical tools, frameworks, and strategies—not just theory or generic advice.
Deliver Measurable Change: The result is leaders with renewed clarity, empowered teams capable of thriving in complex global environments, and stronger overall organizational performance.
Aaron brings rare, first-hand experience of leading globally dispersed teams, opening international offices, and preparing political and commercial leaders for success on the world stage. His approach blends strategic insight with practical execution, giving leaders and teams the capacity they need to excel internationally.
What Clients Have Said
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Provincial Government Manager
Over the past number of years, I'd been striving to achieve two specific professional advancements. I'd engaged a number of coaches but wasn't able to accomplish my goals. I connected with Aaron and, with his sage advice, experience and process, I accomplished those goals as well as another key breakthrough. At the mid-career stage and working within a context that has undergone a significant paradigm shift that created sensitive career challenges, Aaron was the trustworthy person I needed to navigate those challenges. I felt very comfortable and supported by him.
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CEO, UK Economic Development Agency
I have enjoyed working with Aaron over recent months on both strategic organisational development and personal leadership. Aaron’s consultative approach has been invaluable as I refine my priorities for Manchester’s future inward investment activity. He has also helped me think about my own personal growth and style during my first year in post as Managing Director. Alongside productive structured discussions I have also appreciated Aaron’s approach to follow up and feedback as it has allowed us to track progress and build thinking.