People Capacity

Enhance Performance & Results

Leading isn’t easy. Senior executives in export, investment attraction, or international relations have big mandates but often lack the space, tools, or perspective to lead at their best. Their teams are also expected to deliver on ambitious goals and KPIs, yet face gaps in strategy, skills, or mentorship to achieve them.

This is where Rosland Growth Advisory steps in. Aaron Rosland draws on 25+ years of real-world international leadership experience—from opening offices and building teams in 23 countries to advising political leaders and navigating high-stakes negotiations—to help leaders and teams perform with clarity, confidence, and impact on the world stage.

What Aaron Brings

Aaron’s leadership expertise is grounded in decades of on-the-ground experience, not theory:

  • Chief Representative for Ontario in the UK, Ireland, and India, designing strategy, leading teams, and delivering hundreds of trade, investment, and partnership outcomes.

  • Opened 25 international offices and established operations in 23 countries, building high-performing, culturally diverse teams from the ground up.

  • Designed, onboarded, and mentored political appointees, ensuring they were equipped to represent government effectively and deliver on complex international mandates.

  • Advisor to senior government and agency leaders, trusted to provide strategic counsel on navigating political complexity, market entry, and international stakeholder engagement.

  • Award-winning leadership, recognized by Canada’s High Commissioner to the UK and selected for the US State Department’s International Visitor Leadership Fellowship.

Aaron understands the unique pressures leaders face because he’s lived them—representing governments internationally, creating teams from scratch, building political and commercial networks, and delivering tangible results under public scrutiny.

How We Work Together

Aaron’s coaching and mentoring engagements are tailored, practical, and focused on immediate impact:

  1. Clarify the Challenge: We identify the leadership gaps or team performance hurdles slowing down your international objectives.

  2. Co-Design the Approach: Aaron builds a custom plan—one-to-one executive coaching, targeted mentoring for emerging leaders, or group sessions to build team skills and cohesion.

  3. Apply Real-World Expertise: Drawing from decades of international leadership, Aaron provides practical tools, frameworks, and strategies—not just theory or generic advice.

  4. Deliver Measurable Change: The result is leaders with renewed clarity, empowered teams capable of thriving in complex global environments, and stronger overall organizational performance.

Aaron brings rare, first-hand experience of leading globally dispersed teams, opening international offices, and preparing political and commercial leaders for success on the world stage. His approach blends strategic insight with practical execution, giving leaders and teams the capacity they need to excel internationally.

People Capacity Examples

  • Leadership Coaching - CEOs

    In custom six-session engagements, CEOs are guided through high-stakes challenges involving organizational change and global positioning.

    Facilitate structured reflection that uncovers blind spots and renews executive clarity.

    Helps reframe international engagement priorities and establish a more strategic and values-aligned operating rhythm.

    Each session produced immediate, actionable steps that improved decision-making, team leadership, and board engagement.

    “I now understand what kind of leader I want to be internationally—and how to actually live that out.”

  • Career Coaching - Government Leaders

    Designed and delivered one-on-one coaching programs for senior government and diplomatic leaders navigating uncertain transitions in their public sector careers.

    Helped clients clarify personal values, discern purpose, and develop confidence for their next chapter.

    Combined deep listening with provocative questions to move clients from stuck to strategic.

    Empowered them to take bold yet grounded steps—whether stepping into higher leadership, shifting roles, or preparing for exit to start their own business.

    “This coaching helped me stop drifting and start designing the next chapter of my professional life.”

  • Team & Leadership Development


    Engaged to support a leadership team struggling with vision misalignment and operational tension.

    Conducted individual sessions with executives to explore performance gaps and leadership identity.

    Facilitated honest team dialogue, improving trust, clarity of roles, and strategic alignment.

    Embedded follow-up actions between sessions to turn insights into sustained behavioural shifts.

    “We’re no longer avoiding the hard stuff—and it’s made our leadership stronger.”

  • International Office Capacity Building


    Delivered a seven-step development program for frontline globally-based staff of a Provincial Investment Agency (Japan, Germany, Singapore, USA, Mexico, and Canada), customized to regional context.

    Coached staff to align personal strengths with agency priorities and sharpen client engagement strategies.

    Introduced live cases, stakeholder simulations, and frameworks to improve lead generation, market intelligence gathering, and pitch effectiveness.

    Culminated in a capstone project where staff applied learnings to real market opportunities with coaching support.

    “The growth in our team’s strategic thinking and international confidence is tangible.”