Project Capacity
The Solution To Get Things Done
Governments and publicly funded agencies often face the same challenge: international export, investment attraction and international relations ambitions, but limited in-house capacity to execute.
Important projects get delayed or shelved—not because the vision is wrong, but because teams are already stretched thin.
That’s where Rosland Growth Advisory comes in. Aaron Rosland offers 25+ years of hands-on international experience to help you:
Advance stalled initiatives – Projects that have been sitting on the corner of your desk finally move forward, with dedicated focus and senior expertise.
Accelerate results – Leverage Aaron’s global networks and commercial diplomacy skills to open doors, engage decision-makers, and secure outcomes.
Add senior-level capacity without permanent headcount – Access high-level trade, investment, and partnership expertise when you need it most, without the cost of a full-time hire or consultancy.
How We Work Together
Aaron doesn’t deliver reports that sit on a shelf—he rolls up his sleeves and works alongside you to deliver outcomes. Engagements are tailored but often follow this approach:
Clarify Priorities: We meet to pinpoint the stalled or high-value international initiatives that need focus. This could be advancing an investment lead, moving a market-entry project forward, or unblocking a critical partnership opportunity.
Map the Path Forward: Aaron brings fresh eyes and seasoned expertise to design a lean, actionable approach—identifying decision-makers, refining the value proposition, and building the right connections.
Execute as Part of Your Team: Acting as a “fractional diplomat”, Aaron engages stakeholders, opens doors, and builds momentum. You gain senior-level execution capacity without adding permanent headcount.
Deliver Tangible Outcomes: The goal is simple—turn dormant plans into measurable results: investment wins, trade outcomes, active partnerships, and renewed momentum for your international agenda.
Why It Works
Aaron has delivered 80+ international investments (worth $200M+), 550+ trade outcomes, 100+ global missions, and opened 25 overseas offices for Canadian and provincial governments. He knows how to navigate cross-border complexity, build trust, and make progress where bureaucracy and resource limits often slow things down.
When you need a seasoned hand to move key initiatives forward, Aaron becomes your trusted extension—your extra pair of senior hands and global network—so your international priorities don’t have to wait.
Project Capacity Examples
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Trade/Export Promotion
Export Program Delivery and Enhancement - Innovation Agency
Engaged for short-term management and diagnostic of an international expansion funding program.
Tightened up funding delivery, company direction and accountability. Provided strategic coaching to companies on international expansion.
Identified core challenges, clarified program purpose and framed a clear path forward. Blended strategic insights with operational feasibility, recommending a program pivot to improve relevance, enhance outcomes and ensure continued funding.
New Export Program Design - National Sector Organization
Led a national scoping study to effectively design an export support program for foodtech companies seeking to expand internationally.
Conducted cross-country engagement with companies, government, industry associations, and export service providers. Mapped existing export support ecosystems, identifying key gaps, duplication, and missed opportunities.
Designed the framework for a new export program, focused on bridging gaps, capitalizing on existing programs and moving from information to implementation.
Export Market Diversification - Subnational Government
Brought in to help companies diversify their export markets and reduce reliance on single-country sales.
Delivered a high-impact webinar outlining global market trends, diversification strategies, and market entry pathways.
Provided one-on-one strategic coaching to participating companies, tailoring approaches to their readiness, resources, and sector strengths.
Attended a major trade show in the UK to gather market intelligence, assess competitor positioning, and build direct connections with potential partners on behalf of the companies.
Innovative Investment Attraction Campaign - Embassy
Tasked with reimagining investment attraction beyond the traditional “location promotion” approach.
Researched and authored a thought-leadership article for Forbes, spotlighting the international expansion challenges faced by CEOs and exploring how the region could uniquely solve them.
Used the article to generate qualified executive leads, then designed and delivered a strategic webinar for those leaders on navigating global expansion—shifting the conversation from promotion to problem-solving.
Positioned the region as a trusted advisor in global business growth, creating deeper engagement and credibility with high-value prospects.
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Investment Attraction
Lead Generation - Regional Economic Development Agency
Closed an agency’s gap in investment capacity by:
Sharpening strategic focus: Aligned regional offerings with targeted, real world investment attraction opportunities.
Designing and executing a lead generation mission: Identified leads, developed pitch, attended international event, hunted for leads built capacity of Executive Director to lead investment attraction initiatives, and delivered actionable contacts and insights.