Capacity
Lack of Capacity is Today’s Growth Barrier
As a diplomat, I heard a common challenge expressed by leaders across the public and private sectors: they want to capitalize on opportunities but their organizations have a capacity gap. And all my clients highlight this as their biggest gap. This can be an HR gap (retirement, maternity, difficulty finding needed acumen), experience gap or time gap. I aim to bridge this gap with my acumen on an as-needed basis, without the financial commitment of a permanent hire.
Adaptable Acumen Can Bridge The Gap
Over the course of 25 years and across 23 countries, I’ve developed a unique depth of international engagement and commercial expansion expertise. As a Senior Commercial Diplomat/Trade Commissioner, I lived and worked in foreign markets, leading initiatives in export promotion, investment attraction, science and technology engagement, and international relations.
I cultivated high-value commercial networks, generated business leads, gathered intelligence, and identified opportunities, and created platforms for companies to capitalize on commercial opportunities. I also created market expansion strategies, opened and managed international offices, and built international team capacity in export promotion, investment attraction, and international relations.
This Acumen is available to you and adaptable to your needs. As your personal trade commissioner, I will focus on taking your international projects to the next level.
Capacity As A Service
I apply my unique expertise to advance stalled Export, Investment Attraction (Foreign Direct Investment (FDI)), and International Expansion projects.
Governments and Public Agency Leaders hire me to:
Organize and deliver export, investment attraction or international relations projects that they can’t deliver
Build the capacity of their teams to deliver export programs or investment attraction initiatives.
Supplement their mandate by offering tailored, one-on-one market entry support and preparation for their clients.
Company CEOs hire me to:
Help them gain market traction by providing advice, uncovering opportunities, and signposting to contacts
Refine their market entry plans by identifying promising entry points and strategies
Offer “first conversations” with key decision-makers which are then passed off to their salespeople
Attend international conferences and trade shows to gather and interpret market intelligence, cultivate networks with decision-makers
Navigate government and regulatory pathways
Whether you’re seeking to advance a project, strengthen your team, or unlock new opportunities, I bring the insight, experience, and flexibility needed to help you succeed.
Let’s take your international projects, teams, and organization to the next level—together.
Areas of Expertise
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Trade or Export Promotion
I can help your organization drive trade and export promotion by building and nurturing buyer networks, equipping companies to succeed in international markets, and identifying and sharing opportunities that align with their capabilities. I can also help you actively promote your country’s, region’s, agency’s or municipality’s expertise, fostering global connections and partnerships that open doors for businesses.
My work can be advisory (providing advice and guidance to your organization) or practical (providing advice and/or support to your export clients). The goal is creating actionable commercial outcomes—helping companies navigate foreign markets, connect with key stakeholders, and capitalize on opportunities to expand their reach and competitiveness.
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Foreign Direct Investment (FDI)
I can help your region or municipality attract foreign direct investment (FDI) by identifying, generating and closing leads from companies seeking expansion opportunities. I’ll help you gather market intelligence, strategize, and promote the unique strengths and advantages of your region or municipality, cultivate investor networks and effectively showcase your region’s attractiveness. In addition, I will help ensure a seamless experience for international investors to build confidence and long-term partnerships.
My work can be advisory (providing advice and guidance) and/or practical (actually undertaking investment attraction work). The goal is to identify new leads and help you land them in order to increase your region’s or municipality’s economic vibrancy.
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International Expansion
I empower organizations with their internationalization by providing tailored support and guidance that helps you to deliver or enhance their international engagement. This includes establishing or enhancing an international office or presence, developing and executing effective global strategies, navigating the complexities of cross-cultural or international management, expert advice on immigrant integration, guiding cross-border initiatives, or supplementing your team with experienced international representation support.
The goal is to ensure your organization is equipped to succeed in global markets, respond to changing international equations, and build meaningful, impactful connections worldwide.